01
Editorial brand site
Long-form, photography-led, serif-heavy. The site reads like a publication and earns trust before asking for the click.
References: Aesop · Mast Books · Stripe PressSee it →Three directions for your web product.
Three distinct visual systems for a website — same brand DNA, three different worlds. Editorial, conversion-led, minimal. Scroll, pick one (or blend two), and we'll tailor it to your product, voice, and audience.
02
Conversion-led product site
Bold sans, clear value prop, tested CTAs, social proof. Every block engineered for the next click.
References: Stripe · Linear · VercelSee it →03
Minimal portfolio / commerce
Tight grid, generous whitespace, lightning-fast. The work is the hero — the site gets out of the way.
References: Notion · Cal.com · PitchSee it →Direction
01
Editorial brand site
01 · The Editorial
A site that reads like a publication.
Hand-set typography, full-bleed photography, long-form story chapters. Less commerce, more cinema — the user lingers because there's something worth lingering for.
Sample moments · what the user sees
Above the fold
Hero film loop
Full-bleed 4K loop, italic caption, no navigation chrome. The brand makes its first impression in silence.
Body
Story chapters
Each section opens with a pull-quote in display serif. Long-form copy, considered photography, soft transitions.
Conversion
Quiet checkout
One page, no upsells, no urgency banners. Just the product, the price, and the buy.
Typography
Cormorant Garamond + Inter
Palette
Cream, ink, muted ember
Voice
Considered. Restrained. Lets the work speak.
Best for
Atelier brands, premium boutiques, founder-led products with a story.
Direction
02
Conversion-led product site
02 · The Conversion Engine
Every section ships the next click.
Above-fold value prop, social proof, decisive CTAs. Built to be A/B tested. Built to ship. Built to convert.
Sample moments · what the user sees
Hero
Above-fold value
A single sentence promise, a single CTA. No decoration. Tested against three variants in week one.
Social proof
Trust strip
Logos, ratings, NPS, the proof. Customers, then numbers, then features — in that order.
Convert
Pricing table
Side-by-side, recommended highlighted, FAQs underneath. Built for the decision moment.
Typography
Inter (display + body) — single font for speed
Palette
White, ink, electric signal
Voice
Direct. Clear. Sales-ready.
Best for
SaaS, B2B sign-ups, lead-gen, paid-traffic landings.
Direction
03
Minimal portfolio / commerce
03 · The Soft Studio
The work speaks. The site gets out of the way.
A small site, well made. Featured projects with breathing room, a studio note, a light shop — the kind of site you'd save for inspiration.
Sample moments · what the user sees
Showcase
Featured carousel
One project at a time, full-width photograph, a single caption. Room to breathe.
Voice
Studio note
Short journal entries — what we're making, what we're learning. Not a blog. Letters.
Side door
Light commerce
A small shop — five things, well presented, never on sale. Quiet revenue without the storefront feeling.
Typography
Cormorant Garamond + Inter
Palette
Linen, ink, soft taupe
Voice
Honest. Warm. Calm.
Best for
Studios, makers, indie product launches, slow commerce.
Pick a direction. We'll build it.
Each direction is a starting point — the chosen path is tailored to your product, your voice, your audience. Tell us what you're working on and we'll send a scoped proposal within a working day.