01
Native, platform-perfect
Swift on iOS, Kotlin on Android. Each platform built to its own conventions — native gestures, native haptics, native polish.
References: Things · Bear · Linear MobileSee it →Three directions for your mobile app.
Three ways to ship the same product on phones — premium native, pragmatic cross-platform, or installable web. Each has its tradeoffs in cost, velocity and polish. Scroll through, pick one (or blend two), and we'll tailor it to your team and your roadmap.
02
Cross-platform fast-ship
React Native or Flutter — one team, one codebase, both stores. Faster to market, easier to evolve.
References: Discord · Shopify · TeslaSee it →03
Web-first PWA
Installable progressive web app. No app store, single deploy, broader reach, lower friction.
References: Twitter Lite · Pinterest mobile · Spotify webSee it →Direction
01
Native, platform-perfect
01 · Native, considered
An app that feels like it belongs.
Native gestures, native haptics, platform-correct typography. The kind of app users mention in reviews. Slower to two stores, but premium where it lands.
Sample moments · what the user sees
Native
Spatial gestures
Drag, swipe, peek — designed around the thumb. Every gesture maps to a real action with the right haptic.
Feel
Considered haptics
Subtle weight to every action. Light tap for selection, sharper notch for confirm — the app talks back.
Polish
Visual hierarchy
Typography and motion as the design grammar. Less chrome, more intention.
Typography
SF Pro on iOS, Roboto on Android — platform-native
Palette
Jet, cream, ember
Voice
Quiet, premium, considered.
Best for
Premium UX, brand-led apps, depth on one platform first.
Direction
02
Cross-platform fast-ship
02 · Both stores, same week
Same product. Both platforms. One team.
React Native or Flutter — single codebase, day-one iOS + Android. Validate fast, iterate fast, hire one team instead of two.
Sample moments · what the user sees
Scope
Day-one Android + iOS
Ship to both stores together. Validate in parallel. No platform second-class citizen.
Cost
One codebase
Hire one team, maintain one repo. ~60% of the cost of building both natively.
Speed
OTA updates
Push JS-side fixes without a store review. Critical bug? Out in an hour.
Typography
Inter — works clean on both platforms
Palette
Honey, ink, signal orange
Voice
Practical, pragmatic, fast.
Best for
Validating PMF, MVPs, smaller teams, B2B apps.
Direction
03
Web-first PWA
03 · Installable, no store
A web app that lives on the homescreen.
Progressive web app — single deploy, no app store delays, installable on any device. Lighter scope, lower friction, broader reach.
Sample moments · what the user sees
Reach
Install from web
Tap once, it's on the homescreen. No app store, no 200MB download.
Velocity
No store delays
Ship updates in minutes, not weeks. Bypass review entirely.
Engage
Push notifications
Yes — even on iOS now. Re-engage without the app store middleman.
Typography
Inter — web-first, system fallback
Palette
Sky, deep navy, signal blue
Voice
Open, accessible, low-friction.
Best for
Content-led products, emerging markets, broad reach without app-store gatekeeping.
Pick a direction. We'll ship it.
Each direction is a starting point — we adapt the chosen path to your roadmap, your team size, and your user. Tell us what you're building and we'll scope it within a working day.