01
Lift-and-shift
Move existing workloads with minimal refactor — fastest path off-premise, lowest risk. Optimise later.
References: AWS Migration · Azure Migrate · GCP VelostrataSee it →Three directions for your cloud move.
Cloud isn't one decision — it's three. The path you pick decides cost, velocity, and where you end up in two years. Here are the three shapes we'd shortlist, with their tradeoffs in plain language.
02
Cloud-native rebuild
Serverless, containers, managed services, multi-region. Built for elasticity from day one.
References: Vercel · Fly.io · AWS Lambda + DynamoDBSee it →03
Hybrid / multi-cloud
Vendor-neutral via K8s + IaC. Sovereign data stays where it must; the rest goes where it works best.
References: GitLab · Cloudflare · K8s + TerraformSee it →Direction
01
Lift-and-shift
01 · Lift-and-shift
Off the datacenter. Fast.
Move existing workloads as-is, with minimal refactor. The fastest path off-premise and the lowest risk. Optimise into cloud-native shapes in phases, once you're out.
Sample moments · what the user sees
Safety
Zero-downtime cutover
Blue/green, rollback in minutes. The business doesn't notice the move.
Numbers
Cost benchmarking
TCO before vs. after, on one slide. The CFO conversation, pre-empted.
Hand-off
Runbook
Step-by-step, your team can execute. No black-box magic.
Typography
Inter — neutral, technical
Palette
Slate, ink, steel
Voice
Pragmatic, low-risk, numbers-led.
Best for
On-prem-to-cloud with urgency: cost pressure, datacenter exit, M&A integration.
Direction
02
Cloud-native rebuild
02 · Cloud-native rebuild
Built for elasticity. From day one.
Serverless, containers, managed services, multi-region. The kind of architecture that never pages someone at 3 AM about infrastructure — because it scales itself.
Sample moments · what the user sees
Compute
Serverless-first
Lambda, Cloud Functions, Edge — scale to zero, scale to infinity, same week.
Resilience
Multi-region
Active-active or warm-standby. Your call. Either way, region failure is a graph dip.
Velocity
Managed everything
Postgres, queues, search — managed. Less ops, more product.
Typography
Inter + JetBrains Mono
Palette
Cyan, deep teal, electric
Voice
Modern, ambitious, opinionated.
Best for
Greenfield products, scale-from-day-one ambitions, lean ops teams.
Direction
03
Hybrid / multi-cloud
03 · Hybrid / multi-cloud
Sovereign where it must. Cloud where it works.
Selective workloads on each cloud, vendor-neutral via Kubernetes + IaC. Sovereign data stays where it must; the rest goes where it's cheapest and fastest.
Sample moments · what the user sees
Foundation
K8s + Terraform
Vendor-neutral, reproducible. Same manifests, multiple clouds.
Compliance
Sovereign tier
On-prem or in-region, audit-friendly. Tick the boxes that matter.
Flex
Cloud burst
Spill spikes to public cloud. Pay only for the peak.
Typography
Inter + JetBrains Mono
Palette
Mint, forest, signal green
Voice
Considered, regulation-aware, optimistic.
Best for
Compliance-sensitive industries, vendor independence, regional data laws.
Pick a direction. We'll architect it.
Each path has different cost, risk, and time-to-value profiles. Tell us what you're running today and what the next two years look like — we'll propose the right shape.